ABOUT THE PROJECT
Altimate goal is to get more women to drink beer. Pin Up Beer will be promoted as a healthy drink for women, containing low calorie and sugars. The drink will be attractively packaged, and come in varieties of flavors.
Here are some facts about women and beer:
- The sale of beer to women is a growing market.
- Women currently acount for 25 percent of beer consumption in the USA.
- Women between the ages of 21 and 30 are drinking more beer than women in other age groups.
- Beer drinking among women in the 50-plus age group is on the increase.
Above all, women want beer with more style and character. Research shows that women who enjoy beer tend to prefer lighter versions with lower alcohol content.
PROJECT DETAILS
- Date ……………………….August, 2010
- Clients ……………………Pin Up Beer | School Project
- Skills ………………………Photoshop, Illustrator